Pop-up retail , also known as pop-up store ( pop-up shop in the UK, Australia and Ireland) or flash retailing, is the trend of opening a short-term sales space that started in Los Angeles and now appears throughout the United States, Canada, China, Japan, Mexico, France, Germany, the UK, and Australia. The pop-up industry is now estimated to be a $ 50 billion industry. Retail pop-ups have been an increasing factor during the 2010 retail apocalypse, including Halloween Halloween Spirit, which has operated stores in empty spaces during the season. Video Pop-up retail
History
While retail companies dated at least to the December Vienna market in 1298 and the European Christmas market followed. Seasonal farming markets, holiday fireworks kiosks, Halloween costume stores, consumer fairs, and event-specific concessions are another example of temporary retailing.
The Expo Ritual is one of the first iterations of modern pop-up retail stores. Not to be named as a pop-up retailer, the Los Angeles 1997 show was made by Patrick Courrielche and later branded the "final hipster mall" one day. This event quickly attracted the attention of big brands that saw the potential of creating short-term experiences to promote their products to target audiences. AT & amp; T, Levi-Strauss, and Motorola work with Courrielche to create pop-up shopping experiences across the country to market their products to younger viewers.
In November 2002, Target discount retailers took over a 220-foot-long boat at Chelsea Piers for a two-week stay on the Hudson River that coincided with Black Friday. Blank, a Los Angeles-based, California-based business specializing in pop-ups, arrived in New York in February 2003, working with Dr. Martens in the pop-up room at 43 Mercer Street.
Song Airlines opened a pop-up shop in New York City in 2003. Comme des GarÃÆ'§ons opened, for a year, a pop-up shop in 2004 under the tag 'Guerrilla Shop'. Trendwatching.com claims to have created the term "Pop-Up Retail" in January 2004. In November 2013, Samsung opened a pop-up shop in the Soho area of ​​New York City that serves as a brand experience space. Temporary pop-up space is extended and eventually becomes a permanent retail space. In July 2015, the Fourth Element opened the world's first underwater pop-up shop at a depth of 6 meters/19 feet at TEKCamp.2015 in Somerset, England.
Other brands that have developed pop-up stores as part of their campaign include Kate Spade, Gucci, Louis Vuitton and Colette.
Pop-up Retail began to expand into other genres around 2009, when Pop-up restaurants - temporary restaurants popping up in various locations - began to grow in public interest and frequency.
This trend is also widespread in Britain, where landlords have used trends to fill empty spaces.
Newbury Street in Boston has recently become a hotbed for retail pop-ups, hosting temporary storefronts for Martellus Bennett, Cotton, Kanye West, and other local brands.
Maps Pop-up retail
Drafts
Pop-up retail space is a temporary place: space can be a one-day sales example and have a private cocktail party the next night. This trend involves "springing up" one day, then disappearing from one day to several weeks later. These stores, though small and temporary, are used by companies to build interest in their products or services, and bury their products with cultural influences. Pop-up retail allows companies to create unique environments that engage their customers and generate a sense of relevance and interactivity. They are often used by marketers for seasonal items such as costumes and Halloween decorations, Christmas gifts and Christmas trees, or fireworks. Pop-up retail models have also been used in concert venues, such as the Treefort Music Festival, to provide eco-friendly or family-friendly venues, often in restaurants that do not routinely perform music; These mortal places are known as pop-up places.
There are various benefits for pop-ups such as marketing, product testing, location, or market, and as a low-cost way to start a business. Some pop-up stores, such as Ricky and other Halloween stores, are seasonal, allowing brands to catch pedestrian traffic without making long-term leases. Other brands use pop-ups to create engagements, such as the exchange of Marc Jacobs Tweet Shop "social currency" for free products, and King and McGaw who use pop-ups to showcase and sell prints from Mourlot Studios in Soho, London.
References
Source of the article : Wikipedia
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