BuyCostumes.com is a US-based large costume retailer based in New Berlin, Wisconsin. This is an e-commerce company that sells costumes and costume accessories for kids, adults and pets, as well as party supplies for indoor and outdoor seasonal and indoor events. It is part of a family of costumes and party brands owned by a larger corporate entity, BuySeasons, Inc. which includes CostumeExpress.com and BirthdayExpress.com. BuySeasons, Inc. is a subsidiary of Rubie's Costume Company.
BuyCostumes.com calls itself "Online Leader in Halloween Costumes since 1999," offering over 10 billion combinations of costumes and accessories.
Video BuyCostumes.com
History
1999-2009
BuyCostumes.com, and parent company "BuySeasons Inc.", was founded in 1999 by Jalem Getz and business partner Jon Majdoch as a retailer of costumes and seasonal goods online. Originally located in Waukesha, the company moved its headquarters and distribution center to New Berlin as it expanded, where it is today.
In August 2006, Liberty Media Corporation bought BuySeasons, Inc., at that time became a wholly owned subsidiary of Liberty Media. In 2008, Liberty Media earned Celebrate Express, the parent of BirthdayExpress.com, and merged it with BuySeasons.
2010s
In December 2010, Getz left the company, handing control to Dan Haight, who became President & CEO. Getz then filed a lawsuit against BuySeasons in 2011, alleging that the company has failed to honor the various compensation agreements.
In October 2011, BuyCostumes.com achieved a Guinness World Record for most people dressed as video game characters. The company collected 425 employees to try to record. The costumes used in the recording effort were previously approved by Guinness World Records.
Dev Mukherjee, former SVP and President of Sears Holdings' Home Appliances for shop and online, became CEO of BuySeasons, Inc. in 2013. Mukherjee was substituted the following year by Leisure Arts CEO Rick Barton, marking the company's third CEO's change in four years.
In 2014, Liberty Interactive separates BuySeasons and its stake in TripAdvisor into a new company, Liberty, TripAdvisor Holdings. In 2017, Liberty TripAdvisor Holdings sold BuySeasons to costume maker Rubie's Costume.
Maps BuyCostumes.com
Facilities
BuyCostumes.com, as part of the parent company BuySeasons, Inc. operates from a corporate headquarters of 472,000 sq ft in New Berlin, Wisconsin (near Milwaukee). The company also operates a satellite facility in Bothell, Washington that employs a product development team. The New Berlin campus became the center of the company's professional office and call center, as well as warehouses and distribution/manufacturing centers. The campus's workforce each year quadruples in the weeks around Halloween to account for the increase in seasonal demand.
In Media
BuyCostumes.com provides costumes for cosplay and LARP challenges in episode 2 of "To LARP or Not to LARP" Season of TBS reality show, King of the Nerds. Contestants are required to create and perform short LARP scenes as four original characters and are judged by a celebrity panel. BuyCostumes.com is featured during a similar challenge on Season 3 episode "And Now For Something Very Different," and also rewards the winning team members.
Orange Tuesday
In 2013, BuySeasons, Inc. filed the word "Orange Tuesday" with the US Patent and Trademark Office for use at BuyCostumes.com. The Orange Tuesday concept is used by retailers to show Tuesday after Labor Day as the beginning of the Halloween season. According to CEO Dev Mukherjee, the movement is intended to pioneer the shopping season with all retailers, including brick-and-mortar companies like Target and City Party compete. Other companies based in Wisconsin such as Mills Fleet Farm and Lakefront Brewery have been known to participate in color-based trends to name various shopping seasons.
Response
Media reception for Orange Tuesday has been mixed. Some critics, such as Nedra Rhone of Atlanta-Journal Constitution and Adam Tschorn of the Los Angeles Times, questioned the seasonal relevance of the Halloween-based event in September, while Rieva Lesonsky of SmallBizDaily.com stated that it might be "smart". move, "considering Halloween's increasing popularity.
References
Source of the article : Wikipedia
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