EE (formerly Everything Everywhere ) is a UK mobile network operator, internet service provider and division of BT Group. Founded in 2010 as a 50:50 joint venture between Deutsche Telekom and France TÃÆ'Ã… © lÃÆ'Â © com (now Orange S.A.) through the merger of their respective T-Mobile and Orange businesses in the UK. It is the largest mobile network operator in the UK, with 29.6 million subscribers and the largest operator of 4G services in Europe.
It was acquired by BT in January 2016 and subsequently a second consumer division, operating with BT Consumer following the new BT organizational structure that came into effect in April 2016. It retains brands, networks and retail stores while its business operations become part of the newly formed Division BT's Public Business and Sector, and MVNO operations become part of the newly established BT Wholesale and Ventures division. On July 28, 2017, BT announced an organizational change to "simplify its operating model, strengthen accountability and accelerate transformation" and involves bringing together its BT Consumer and EE divisions into an integrated BT Consumer BT division that will operate across three brands - BT, EE and Plusnet. This will take effect from April 1, 2018.
EE has its headquarters in Hatfield in the UK and also has its main offices at BT Center in London, Bristol, Darlington, Doxford, Greenock, Merthyr Tydfil, North Tyneside, Plymouth and Leeds. Starting November 23, 2016, EE's 4G & amp; The combined coverage of 2G networks' reaches more than 99% of the UK population, with double the speed of 4G reaching 80% while the 3G EE network reaches 98% of the population.
Video EE Limited
Histori
Origins
Deutsche Telekom and France TÃÆ'Â © lÃÆ'Â Â © com (now Orange SA) announced plans to merge its respective UK companies T-Mobile UK and Orange UK on September 8, 2009. Initial planning suggests a combined income of around Ã, Â £ 7, 7 billion for 2008 with savings through the expected total synergy of approximately "over Ã, Â £ 445 million per year from 2014 onwards". The two companies also announced expected investment of "Ã, Â £ 600 to Ã, Â £ 800 million in integration costs". The initial press release outlined a very clear vision for both brands by stating that "T-Mobile UK and Orange UK brands will be maintained separately for 18 months". Mergers have been cleared by the European Commission on 1 March 2010.
The joint venture was announced to be completed on April 1, 2010, and the name of Everything Everywhere was announced on May 11, 2010. On the same day, the company confirmed that "roaming on both networks [will] mature in that year, at no additional cost to customers" and further emphasizes brand segregation at the moment, saying that each brand will maintain its own "store, marketing campaign, proposition, and service center".
The company's shared network plan (enabling Orange customers to use 2G T-Mobile signals and vice versa) was released to customers on October 11, 2010. "Launch" was launched using opt-in pages on each brand website. However, the initial launch did not include roaming an automated roaming network or a two-brand 3G service.
On July 18, 2011, Tom Alexander announced unexpectedly that he would resign as CEO. Alexander has joined Orange in 2008 and has led the company since its formation on July 1, 2010. It was announced that he will leave his post on August 31, 2011 and therefore from 1 September 2011, he will be replaced by Olaf Swantee, who holds the Executive position VP of European Activities and Sourcing for France TÃ © Ã © lÃÆ'Â © Com in addition to being a member of the EE board. Alexander said that he will stay with the company for the rest of 2011 and continue to suggest Swantee in his new role. Swantee is seen to have done a remarkable job in leading the group through the challenge of rebranding and the launch of new technology, and was named the mobile industry man of the year in 2013 as a result.
On November 2, 2011, Everything Everywhere announced plans to trim more than 550 back office staff, with sites in Bristol, Darlington, Hatfield, and Paddington affected.
As of April 2012, T-Mobile's network in Northern Ireland is turned off, which means that all customers there cruise to Orange. However, then most T-Mobile sites are revived because EE has a mast sharing agreement with 3 (MBNL).
Rebranding
Everything Everywhere announced on August 22, 2012 that they will introduce the third brand as part of the 4G launch of the future to sit with Orange and T-Mobile, and that Everything Everywhere will continue as the company's official name. Further speculation began on September 7, 2012 when the company announced details of a press conference on the morning of September 11, 2012, the earliest date set by Ofcom to launch a 4G service. Also note that this date is only 24 hours earlier than expected for the launch of the latest generation iPhone (iPhone 5), thus raising suspicions that the new iPhone will support 4G and that Everything Everywhere will launch its widely anticipated service. the handset. Other commentators suggest that HTC One XL will be the first handset to be launched using the 4G Everywhere network everywhere. The handset originally launched by the company on the EE is the iPhone 5 (iOS), HTC One XL (Android), Samsung Galaxy S III (Android), Samsung Galaxy Note II (Android), Huawei Ascend P1 (Android), Nokia Lumia 920 (Windows Phone), Nokia Lumia 820 (Windows Phone). The company also announced that it will use two 4G mobile broadband devices manufactured by Huawei - E589 Mobile Wi-Fi and E392 mobile broadband dongle devices.
The company announced on September 11, 2012 that the EE brand will be used to identify its network across all enterprise devices (EE, Orange and T-Mobile), as well as 4G services and the launch of its fiber-optic broadband. This brand is described by EE as The Super Fast Brand . It is also certain that all former Orange and ex-T-Mobile stores will be re-branded EE overnight, but mobile products will continue to be sold under those brands in the store. The company's official name changed to EE Limited on September 2, 2013.
EE announced on October 30, 2012 that Orange broadband service will be renamed EE, and the company will launch a new fiber optic broadband service, using the Bright Box and Openreach GEA routers. The changes take effect on November 5, 2012 through a firmware upgrade that replaces the Orange brand with EE on the router's web interface.
In March 2014, EE began removing the Orange and T-Mobile brands in the UK, removing these products from their websites and retail stores. However, Orange/T-Mobile plans are still available through phone and through third-party retail channels. The phase out was completed in March 2015, with new connections and upgrades available only in EE branded services. Existing customers will keep their Orange or T-Mobile contracts until they improve.
Recent years and acquisition by BT
On November 5, 2013, EE began testing LTE Advanced (LTE-A) at East London Tech City. LTE-A network offers speeds up to 300 Mbit/s when launched to the public in 2014. EE LTE-Advanced was launched in late October 2014.
During 2014, Orange S.A. and Deutsche Telekom reportedly considered the option to sell the EE or release it through an initial public offering. On December 15, 2014, BT Group confirmed that it has entered into exclusive talks to buy EE for £ 12.5 billion. On February 5, 2015, BT confirmed it would acquire an EE of £ 12.5 billion; subject to regulatory approval, and received final unconditional acceptance by the Competition and the Market Authority on January 15, 2016. The agreement was officially completed on 29 January 2016 with Deutsche Telekom now having 12% of BT, while Orange has 4%.
On February 1, 2016, BT Group announced that EE will become a new consumer division within the wider group, alongside BT Consumer. It will serve customers with mobile, broadband and TV services, and also continue to provide Emergency Service Network contracts provided to EE by the end of 2015. The existing EE business division will be incorporated with BT Business and the UK-focused UK operations Global Services to establish the new BT Business and Public Sector division with revenues of approximately £ 5 billion. There will also be other new divisions; BT Wholesale and Ventures which will comprise the existing BT Wholesale division along with the MVNO EE business as well as some specialist businesses like Fleet, Payphones and Directories. Gerry McQuade, currently Chief Sales and Marketing Officer, Business at EE, will be his CEO.
Maps EE Limited
Operation
EE has major offices at BT Center in London, Hatfield, Bristol, Darlington, Doxford, Greenock, Merthyr Tydfil, North Tyneside, Plymouth and Leeds. EE owns and operates a national 2G, 3G and 4G mobile phone network in the UK. It also has about 700 retail outlets across the country.
On June 3, 2016, it was announced that EE made arrangements to move from its London-based office in Paddington to BT Center at the end of the year, as part of BT's plan to save Ã, £ 360 million a year after the EE acquisition. This step starts on November 28, 2016.
4G network
All Anywhere's request to use its excess capacity to launch 4G services in the UK is approved by Ofcom on August 21, 2012. As part of Ofcom's approval of the 4G company launch, it was announced on August 22, 2012 that Hutchison 3G has acquired 1800-MHz Spectrum Everywhere everywhere. where.
The EE 4G network along with the national marketing campaign and store re-branding was officially launched on October 30, 2012. 4G coverage was originally "activated" in 11 cities across the UK; London, Bristol, Birmingham, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, Sheffield, and Southampton. During the latter part of 2012 and 2013, the company adds more cities and cities, and plans to increase speed in some existing locations by the summer of 2013. EE claims 2,000 square miles of 4G networks will be added monthly from launch and the goal is to cover 70 percent of the population at the end of 2013, and 90 percent by the end of 2014.
EE had initial problems and no signal problems in both 3G and 4G networks with EE senior staff admitting they faced 'teething problems'.
On February 20, 2013, Ofcom announced that the EE has gained more 4G spectrum in the 800 MHz and 2.6 GHz bands, bidding around Ã, Â £ 588 million for the spectrum.
On February 12, 2016, EE announced that it has reached its 2015 target to double the number of 4G users on its network to 14 million by the end of the year and remain Europe's largest 4G operator. Its 4G network now reaches more than 95% of the UK population, with a double speed of 4G reaching 80%. The EE 3G network reaches 98% of the population while its 2G network reaches 99%.
On April 24, 2016, it was announced that as part of the new strategy, the EE aims to extend the geographic reach of the 4G network in the UK from the current 60% to 95% by 2020, which will increase the proportion of UK populations covered by the 4G network of 95 % to 99.8%. To achieve this, EE will build over 750 new sites. Its 4G network has been activated today in Shetland and the Isles of Scilly, made possible by fiber broadband links used by BT. Its 4G network at launch is only used for data connections, with customers moving to 3G during calls, but EE is now launching 4G Call (VoLTE) in the UK to enable voice and data through 4G as well as allow customers to make calls in new area networks that only 4G. 4G calls are already available in London, Birmingham, Bristol, Manchester, Edinburgh, Glasgow, Belfast, Leeds and Newcastle, and will be activated across the network in July.
On September 13, 2017, it was announced that EE is upgrading its 4G network by converting airwaves from 2G to 4G. It currently uses frequencies in the 1800MHz band for 2G and 4G (the other bands are provided solely for 3G/4G) and converts - or 'refarming' 10MHz from 2G waves and adds them to a 20MHz slice that is already configured for 4G. More than 600 sites throughout the city including London, Birmingham, Manchester, Edinburgh and Cardiff, will be upgraded with the latest 4G spectrum over the next six months, equipped with Cat 12 and Cat 16 modems that will provide more speed and coverage good and supports the next generation 'CAT 12' and 'CAT 16' smartphones. Data upload speed will also double from the current 50Mbps maximum up to 100Mbps on more than 900 sites across the UK. It also expands 4G across the UK with over 1,000 sites that support the 'Cat 9' speed above 400Mbps. The geographical reach of its 4G network is now 85%.
On March 19, 2018, it was announced that EE has filled 12,000 square kilometers of mobile not-spots in the past 12 months; equivalent to over 1.5 million football pitches as part of a 4G geographic coverage strategy of 95% by 2020, currently 90%. It involves upgrading more than 4,000 existing sites to provide 4G, and the construction of 105 new sites scattered across Northern England, North Wales, and Scotland and is in the process of building over 350 new sites to continue charging mobile phones instead of places. Many of these new sites are located in areas that previously did not have any operator reach and have done over 200 999 emergency calls where previous people can not ask for help. New sites are being built to provide coverage for EE customers and for Emergency Service Networks. The geographic reach of 4G networks in Scotland exceeds 75% by the end of 2017.
Mobile payments
On January 27, 2011, Everything Everywhere and Barclaycard announced that they would jointly introduce the first mobile contactless payment system in the UK for consumers in early summer 2011. Everything Everywhere expanded the mobile phone payment arm without contact by announcing a deal with Mastercard on August 28, 2012 which will see the two companies working together in introducing Near field communication technology (NFC) and other mobile payment technologies to the UK. Everything Everywhere sustains its continued involvement in the future of NFC technology in the UK by announcing a joint venture between itself, Vodafone and O2. The joint venture was designed to be "a single point of contact" for everyone involved in increasing the use of NFC use for mobile payments in the UK.
On November 6, 2012 it was announced that EE has exclusively partnered with iZettle mobile payment companies. The agreement allows EE to sell a company mini debit/credit card that allows small business customers to make payments using their mobile phones. The device originally went on sale at 297 EE stores and through the EE telesales channel.
HD voice calls
On June 22, 2010, Everything Everywhere announced plans to roll out HD voice calls across the network by the end of the summer. The technology was initially tested on the Orange network in Bristol, Reading and Southampton, before being extended throughout the UK by the end of the summer.
Broadband
EE inherited Orange UK's broadband service, and by April 2015 the EE had about 900,000 broadband subscribers. EE also offers TV service that uses Freeview.
Retail stores
In November 2010, EE announced further links between the two brands by announcing the opening of six "double branded stores" in Tooting, Palmers Green, Hertford, Bridgend, Weston-super-Mare, and Dorchester. The six new stores are described as "concession-in-store". This means that Orange's proposition choice will be sold and promoted in three T-Mobile stores opened and that various T-Mobile propositions will be sold at three Orange stores. They are described as concessions because the host brand will lead overall.
The company expanded in retail over the next few months by announcing five "new test stores". These stores sell both brand products, services and accessories; they are also designed to provide "inspiring, exciting, and educating" experiences. Each store has a fame branded All Everywhere, but retains the emphasis that stores represent and sell Orange and T-Mobile. The first store launch was at Altrincham on February 18, 2010, a little over a week after the initial announcement on February 10, 2010. Other stores were launched at Bishop Stortford, Eltham, Lowestoft and Evesham within four weeks of the launch of the Altrincham store. Everything Everywhere makes a concerted effort to launch stores in "white areas", or stores where they have little to no trace of Orange or T-Mobile. During the same quarter, the company also launched a number of Orange concessions at selected HMV stores. It's designed to operate as a normal Orange retail store, but with the lower steps expected and designed to serve young HMV consumers. The Company removed all these concessions from HMV shortly before the re-brand with about 100 staff hired in them transferred to a local store.
EE now operates 700 retail stores in the UK after re-branding from Orange, T-Mobile and Everything Everywhere in stores in October 2012. On January 17, 2013, it was announced that EE will close 78 stores in February 2013 without job losses due to some locations then there are two stores on the same street, often close together. On January 10, 2014, it was announced that EE will close 76 other duplicate stores and announce plans to open 50 new outlets, including 30 franchise outlets that will all become EE brands by 2014 as part of a broader retail enhancement program, and are expected to create 350 new jobs. The total number of franchise outlets will grow from the current 25 to 100 by the end of the year which includes the transfer of 45 stores directly managed to franchise partners. The move sees the total number of retail stores reduced from 600 to 574 (including 100 franchise outlets).
On September 22, 2014, it was announced that after the collapse of Phone 4u in the UK, EE would acquire 58 of its stores for Ã, Â £ 2.5 million in deal with its administrators, PricewaterhouseCoopers. This deal protects 359 jobs and stores will change brands to EE, with plans to open most of next week.
On July 13, 2017, it was announced that EE expanded its retail presence with more than 100 stores as in-store stores by the end of 2019 through a partnership with Sainsbury's. This will create 400 new jobs at Sainsbury and Argos stores and see the number of retail stores reaching nearly 700, as part of its ambition to provide 95% of the population with access to the EE store within 20 minutes of driving. It also launches new store formats: "The Showcase EE store will contain a dedicated Help Hub for customer service and an area to experience new technology; pop-up and cabin stores will appear in shopping centers and other locations across the UK; mobile EE stores in the van will serve customers in the most remote areas ".
Virtual network agreement
Virgin Mobile UK, The Co-operative Mobile and Asda Mobile operate on the EE network under the MVNO agreement, which was recently renegotiated in December 2010 for Virgin, and November 2013 for Asda (previously operating on the Vodafone network).
BT Mobile and EE also have MVNO agreements, which have enabled BT Mobile to offer packages since March 2014.
EE bought LIFE Mobile in October 2014, an MVNO founded by Phone 4u in 2013 from PWC.
Cooperation with Hutchison 3G UK
On September 3, 2010, Everything Everywhere announced that Orange will be joining Mobile Broadband Network Limited (MBNL), a 3G network sharing network established in December 2007 between T-Mobile UK and Hutchison 3G UK (H3G UK). MBNL will be a 50/50 joint venture between Three UK and Everything everywhere, with Oranges donating several thousand of its base stations for network sharing purposes. MBNL was created after T-Mobile and Three UK agreed to collect their 3G infrastructure in a 50/50 joint venture. As of September 2010, MBNL's HSPA-based infrastructure covers over 90% of the UK population, and is expected to increase to more than 98% by the end of 2010.
Radio frequency summary
Marketing
EE launched its first television commercial on November 3, 2012, four days after the company launched its new 4G service and brand. The ad features Kevin Bacon and the related Six Degrees of Kevin Bacon concept. The ads initially aired on ITV during The X Factor , in Saturday night slots on British television. The ads were filmed for two days during August 2012 in Lewes. EE is also doing a new online ad for WIFI call in 2015 featuring Aylesbury-based Smoking Rocket, you can read case studies on the EE Website.
Sponsor
EE began sponsoring the British Academy of Film and Television Arts award in 2013, replacing its Orange brand.
The six-year agreement to sponsor the Wembley Stadium was agreed with The Football Association in February 2014, though not classified as a naming rights treaty.
EE is present at Glastonbury Festival 2015, providing reusable chargers for mobile users. "Power Bars" can be exchanged once a day, for fully charged chargers, at two locations around the festival.
Criticism and controversy
In early 2013, Ipsos MORI signed an agreement with EE, in which Ipsos MORI will commercialize data on 23 million corporate subscribers, for example "how many phone users check their Facebook accounts, or websites from their favorite stores". Later that year, The Sunday Times revealed that Ipsos MORI had negotiated an agreement to sell this data to police and others. Data includes "gender, age, zip code, website visited, time of day text sent [and] customer location when call is made". When confronted by the newspaper, the police indicated that they would no longer continue the agreement. Ipsos MORI defended his actions, while EE declined to comment.
In April 2013, T-Mobile UK was involved in a controversy over intermediate contract increases when applying the above Retail Price Index increase to many contract customers but refused to allow termination as permitted by contract terms. A number of customers complained to CISAS about T-Mobile UK's behavior, and its handling.
In August 2014, EE started a new service where customers can jump in line when calling EE customer service at a one-time fee of 50p to be quickly tracked out of the queue to the available agents. This sparked outrage among consumers who saw the option as too high a cost because it was directly incorporated into staff members; something that should be standard.
Later that month, the EE was accused of trying to silence subscribers on social media networks, such as Facebook and Twitter. Customers claim that companies remove their complaints on the company's Facebook page. The company prohibits customers posting their complaints in public, preferring private messages.
In May 2015, EE became the most complained provider of mobile and broadband, according to the regulator, Ofcom. Complaints against the largest mobile carrier in the UK related to topics ranging from connection errors, services, and provisioning issues to billing issues.
In January 2017, the EE was fined Ã, Â £ 2.7 million by regulator, Ofcom, for charging more than 32,145 subscribers. While EE calls from within the EU are free from November 18, 2015, the EE continues to bill more than 7,600 subscribers until January 2016. The fine is also applied as a punishment for users who call 150 customer service numbers while roaming within the EU is accused of being as if they were calling from the United States.
In October 2017, Citizen's Advice Bureau did a mystery shopping exercise that found that EE along with Vodafone and Three did not reduce customer bills after a fixed transaction finished meant that they paid an average of £ 22 per month. More for specific phones.
In May 2018, a security researcher discovered that the company failed to update the default administrator password on a code quality testing platform that contains both the application source code and Amazon Web Services and API keys. The company issued a statement saying "No customer data, or has been, at risk." while the researchers point to the possibility that "Malicious hackers can analyze their payment system code, and find a large hole that could lead to the theft of payment information"
Later that month, EE blocked and deleted websites after text messages claiming to be from EE were sent to customers who offered 40 percent of their monthly bill in Royal Wedding celebrations. Customers are taken to social media to complain about text. Scam messages contain links to fake EE websites, encouraging them to enter their personal details and card numbers. EE advises any customer receiving any messages not to click on any of the links, and deleting messages after forwarding them to 7726, Ofcom's anti-spam service.
References
External links
- Official website
Source of the article : Wikipedia
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